Skyrocket Fundraising Profits Using Custom Lapel Pins

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Custom lapel pins are powerful tools if you’re looking to maximize your profits while fundraising. Recently, I was solicited over the phone to donate money for the construction of a new cardiac unit at my local hospital, and while speaking with the solicitor, was invited to a social event planned for all of the contributors. The solicitor further explained that she wanted to send me a lapel pin, and requested that I wear it at the event. Naturally, I inquired as to the significance of the lapel pin, and was informed that it was a custom designed pin of the hospital’s logo that would allow me entrance at the door, and also signify to other attendees the size of my donation. A $100 donation earned me a bronze pin; a $200 donation earned me a silver pin; and a $250 donation allowed me to be a big shot, and earned me a gold pin.

Well, not only did I think of the event as a night out, but also, I figured I’d use it as a chance to network. I didn’t want to be labeled the “cheap guy” while trying to network myself as the entrepreneur of the year, so I opted for the gold pin in the spirit of giving, and in an attempt to be well-perceived. 

I was actually shocked that evening: Out of the 400 people that showed up to the event, there were very few bronze pins being worn, almost no silver pins, and over 95% gold pins being worn. I thought, “Wow, what a great fundraising marketing campaign… The other contributors must have fallen in line with the same philosophy.” Needless to say, construction has already begun for the new unit.

In a world of “Perception is reality“, this fundraising marketing technique was truly a winner.

To find out more information about custom lapel pins visit: Custom Lapel Pins.

About The CEO 

Andrew Dale is a former United States Marine and former Police Officer in New York. He is now the CEO of The Pin People. The Pin People is largest distributor, designers and manufacturer of custom lapel pins in the United States. Located in New York, The Pin People has become the brand name for lapel pins.

Andrew Dale