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Skyrocket Fundraising Profits Using Custom Pins

Fundraising Using Custom Lapel Pins

Using Custom lapel pins are powerful tools if you’re looking to maximize your profits while fundraising. Recently, I was solicited over the phone to donate money for the construction of a new cardiac unit at my local hospital, and while speaking with the solicitor, was invited to a social event planned for all of the contributors. The solicitor further explained that she wanted to send me a lapel pin, and requested that I wear it at the event. Naturally, I inquired as to the significance of the lapel pin, and was informed that it was a custom designed pin of the hospital’s logo that would allow me entrance at the door, and also signify to other attendees the size of my donation. A $100 donation earned me a bronze pin; a $200 donation earned me a silver pin; and a $250 donation allowed me to be a big shot, and earned me a gold pin.

Well, not only did I think of the event as a night out, but also, I figured I’d use it as a chance to network. I didn’t want to be labeled the “cheap guy” while trying to network myself as the entrepreneur of the year, so I opted for the gold pin in the spirit of giving, and in an attempt to be well-perceived.

I was actually shocked that evening: Out of the 400 people that showed up to the event, there were very few bronze pins being worn, almost no silver pins, and over 95% gold pins being worn. I thought, “Wow, what a great fundraising marketing campaign… The other contributors must have fallen in line with the same philosophy.” Needless to say, construction has already begun for the new unit.

In a world of “Perception is reality”, this fundraising marketing technique was truly a winner.

Using Custom Lapel Pins

  • Lapel Pin Blog

    Welcome to The Pin People Blog.  Here I will discuss all aspects of lapel pins, tie clips, money clips, challenge coins, awareness ribbon pins, tie tacks and key chains.  We will even go into FiestaRead more

  • Lapel Pin Terminology

    Let’s discuss some terminology, to make everyone an expert in the field of Custom Lapel Pins. Well, at least when you are at your next cocktail party and someone begins discussing Lapel Pins, you canRead more

  • Lapel Pin Basic Training School

    The Pin People created the first Pin School, to assist anyone who looking to create a custom lapel pin. Although we are constantly adding new tutorials to pin school, you will find very useful tutorials to assist you with you custom lapel pin designing process.

  • Lapel Pin Designing Factors – Size Matters!

    Lapel Pins come in every different size and shape that you can imagine. So let’s discuss how a lapel pin is measured. Place a ruler on the table. Lay the lapel pin on the ruler.

  • A New Canvas Found In Lapel Pins

    I was recently contacted by a client who was an artist. This artist was having an exhibition of their work in New York City Art Gallery. This artist had an idea that they wanted to capitalize on the exposure that they would receive at the exhibition. So hence an idea was born!

  • Custom Lapel Pins – Learning about cutouts

    Cutouts create a beautiful effect for a lapel pin.  Although the cost is a little higher when designing a pin with a cutout, the over all gain for the design maybe worth it.  There are pins that have multiple cutouts to create desired effects.

  • Custom Lapel Pins

    Custom Lapel Pins have always been just a trinket that people have never paid much attention to.  Then when 9/11 hit, they made a huge come back to show support for the NYPD and  the FDNY.

  • How To Properly Measure Lapel Pins

    Find out how lapel pins are measured and help you make a better informed decision if you are designing you own lapel pin or thinking about a custom lapel pin in the future.

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